Good products, processes and services start with customers and their pains. This Design Thinking workshop in Hong Kong takes your team through the full process in one day, from understanding the customer to presenting a tested solution.

It is hands-on from the first hour. Each team picks a real product, process or service of its own and develops it through every stage of the day.

What you will learn

• Why a customer-centric and creative mindset matters, and that creativity can be trained

• How the Design Thinking process works

• How to find real customer needs by observing, interviewing and questioning

• How to generate many ideas, then narrow them down

• How to prototype early, welcome feedback and choose what works

Course outline

MODULE 1: CREATIVITY AND DESIGN THINKING

• Training your creative mindset

• The Design Thinking process

• Real cases from business, museums and public services

MODULE 2: WHAT IS? HOW MIGHT WE...?

• Start with customers and their pains

• Needs, pain, insight

• Write your team's "How might we...?" statement

MODULE 3: PERSONA AND EMPATHY MAP

• Qualitative and quantitative data

• Personas: mainstream and extreme users

• Empathy Map, observing and interviewing

• Reframing the question once you know more

MODULE 4: JOURNEY MAP

• Why journey maps matter

• Finding pains along the journey

• Build the as-is journey map for your team's project

MODULE 5: WHAT IF?

• Diverge and converge

• Brainstorm, Braindump, Brainwrite, Worst Possible Idea, SCAMPER

• Find solutions for your team's project

MODULE 6: WHAT WOWS?

• The prototyping mindset: fail early to succeed sooner

• Physical and experience prototypes

• Build, share, reflect

• Build the to-be journey map

MODULE 7: WHAT WORKS?

• Prioritise and select the final solution

• Napkin pitch

• Each team presents its solution in three minutes

How we train

We follow our T.A.P.E. method: Theory, Application, Practice, Evaluation. Short inputs from the trainer, then labs and team work on your own project. The workshop can be tailored to one department, such as IT, or run across functions.