Storytelling for Business

Storytelling is the art of connecting facts and emotions so that people listen and remember. Whether you are making a sales pitch, sharing a case study, presenting financial data or welcoming new hires, a story makes your message stick long after the presentation ends.

This workshop gives participants practical tools to make their presentations engaging and persuasive, so they stand out and deliver the impact they planned.

Who is it for?

Anyone who presents ideas, results or proposals at work, especially to senior management or clients.

By the end of the course, participants can:

• Create a memorable storyline in the audience's mind

• Prepare properly for a professional presentation

• Speak, move, engage and project their voice with more impact

• Use language and structure that increase buy-in

• Add real cases, examples, stories and anecdotes to maximise impact

Sample Agenda

(Duration: 1 day)

MODULE 1: THE WORLD'S LEADING EXPERT

• A presentation challenge with a tough audience and little preparation time

• A baseline for confidence and delivery

MODULE 2: WHY STORYTELLING?

• Why stories are the most memorable way to deliver information

• Visual versus verbal memory

• Letting go of limiting beliefs about storytelling at work

MODULE 3: TYPES OF STORY FOR BUSINESS

• Examples of stories that make an impact in business

• Choosing the right type of story for your message

MODULE 4: AUDIENCE ANALYSIS WITH THE 3 P'S

• People: your audience

• Purpose: your goal

• Payoff: what the audience gains

MODULE 5: BUILDING BLOCKS OF A STORY

• Characters, setting, plot, conflict and resolution

• Break down your own story and get feedback from your team

MODULE 6: FORMING THE STORY WITH THE POST-IT METHOD

• Plan before you open PowerPoint

• Build a short, clear six to seven step storyline

MODULE 7: STRUCTURING FOR EMOTIONAL IMPACT

• How structure changes the audience's response

• The emotional highs and lows of a great story

MODULE 8: YOUR TIME TO SHINE

• Each participant delivers a final presentation

• Feedback from the facilitator and peers on engagement, message, persuasion, visuals, voice and body language

How we train

We follow our T.A.P.E. method: Theory, Application, Practice, Evaluation. Participants work on a real presentation of their own and present more than once during the day.